Year
2024
Client
Own Brand
Category
Fashion & Business
Product Duration
3 Months
The clothing industry is truly unique. People love wearing clothes, each expressing their own distinct sense of style. The idea behind this concept was to let people wear what they love while connecting it to the universal language of music and lyrics.
The design process begins with inspiration from the album starting with The 1975: About You and then moves into the rave music category represented by Raventity. The goal is to create designs that strike a balance between timeless style and current fashion trends.
Soul Circles doesn’t just sell lyric-printed clothing. It sells an experience, allowing every customer to feel a connection between the clothes they wear and the music they love. Each order includes lyric cards and comes in a unique album-inspired bag, creating a memorable unboxing experience and leaving a lasting impression of the brand in the customer’s hands.
The journey has been one of the most defining moments in my achievements. I learned how to build a successful brand from the ground up, from crafting marketing strategies to creating professional designs and curating a memorable packaging experience for customers. The story does not end here, it will continue with a fresh new chapter in the future.
